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COMPANY PROFILE
Alfalah GHP Investment Management Limited (Alfalah GHP) is a joint venture Non-Banking Finance Company established by Bank Alfalah Limited and GHP Financial Services of Switzerland (GHP). It is licensed by the Securities and Exchange Commission of Pakistan (SECP) to provide asset management and investment advisory services to retail, corporate and institutional investors. Alfalah GHP aims to float various mutual funds over a period of time that will seek to invest in diverse asset classes such as equities, money market, Islamic investments etc.
Value Proposition
At Alfalah GHP Investment Management, we strive to serve our customers and develop a distinctive identity by practicing a core set of values, which define who we are and what we do for our customers.
Our strong conviction in values such as ethics, transparency, unit holders' interest, sustainable returns and dynamic leadership drives the passion that motivates each one of our employees to provide the best possible service to each of our customers.
We are the mutual fund company that creates values.
Considering the evolutionary phase of the asset management industry in Pakistan , Alfalah GHP aims to play its due role in the development of the capital markets of Pakistan and will strive to develop mutual funds into a major investment and savings avenue.
The vision and the mission followed by Alfalah GHP will guide the company to continuously develop new and improved products and services for the markets that it serves.
Vision Statement
To be the leading wealth management firm by offering global investment advice, trust services, family estate planning etc. for all Pakistani clients whether based in Pakistan or abroad.
Mission Statement
To be the best money management company in Pakistan . We will hold our clients' money in sacred trust that has to be actively protected and sustainably nurtured so as to achieve client objectives.
Investment Philosophy
At Alfalah GHP we believe that when investors place their funds with us it creates on us a sacred duty and trust that requires a very high degree of moral integrity, professionalism and commitment that must be honoured at all times to ensure long term investment growth. The core guiding principles that we follow are:
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Diversification of investments
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Go for sustainable returns
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Risk return optimization
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Focus on long term returns
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Focus on research and fundamentals
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